About the Role
We are seeking an innovative and data-driven Senior Channel Marketer to own and accelerate our go‑to‑market strategy specifically with Utility providers. You’ll craft and execute marketing programs tailored to the Utility channel—driving awareness, demand, sales enablement, and revenue growth.
This is an exciting opportunity for an individual eager to leverage their channel marketing expertise, deepen knowledge in the Utility channel's diverse business models, and help our customers unlock a new, profitable category within their portfolio. Join us and become a vital force in shaping a sustainable future, enabling electrification across diverse industries and applications.
Key Responsibilities
Develop Strategy & Plan Execution
Develop and refine channel marketing plans specifically for Utility partners.
Segment and prioritize the target vertical: IOU/muni/co‑op utilities.
Partner with Sales, Product, and Customer Support to align messaging, refine value propositions.
Grow adoption and strengthen relationships with Utility partners, increasing program participation and mutual value.
Embrace new or leading-edge programs, processes, or products that positively impact the organization and its customers, including AI.
Activate and Collaborate with Partners
Develop and launch strategic programs to accelerate utility adoption and integration of SPAN products, working closely with sales and business development teams.
Create program-enablement toolkits for Utilities: slide decks, activation calculators, specification sheets, and training materials.
Design and implement co‑marketing campaigns (email, digital ads, events, collateral) with/for Utility partners.
Produce market-specific content: case studies, white papers, application notes, video testimonials, and blog posts featuring Utility success stories.
Execute targeted lead‑gen and partner engagement programs (webinars, tradeshows, territory-based roadshows) and plan for Industry tradeshows in collaboration with Utility partners.
Create training content for Utility program teams and internal sales teams.
Build and adapt optimized campaigns for lead generation and Utility partner co-branded materials in coordination with internal teams and agencies.
Lead with Data
Define KPIs (demand gen performance, lead pass metrics, content engagement, and more) and deliver monthly performance reports.
Participate with Sales in quarterly business reviews (QBRs) with key Utility partners to optimize joint initiatives.
Effectively consider financial implications of decisions, including assessing risk and return.
Provide in-bound feedback and insights from the field to Product and Engineering to influence the product roadmap
Manage and improve full funnel conversion of the demand generation and lead pass programs.
Ensure all materials align with brand guidelines and technical accuracy to further strengthen the brand.
Requirements
5+ years of B2B channel marketing experience with demonstrated omni-channel marketing expertise. Knowledge of the utility/energy sales environment, a plus.
Bachelor’s degree in a related field.
Proven track record driving incremental revenue through a multi-channel sales environment.
Deep understanding of target market personas and audience development, a significant plus for specific knowledge of the Utility channel (IOU/muni/co-op) and its business models.
Strong project management skills; determines the necessary processes to accomplish goals and manages multiple partner initiatives simultaneously.
Excels at simplifying technical concepts for diverse audiences.
Data‑driven mindset: comfortable with CRMs (Salesforce), marketing automation tools, and analytics platforms. Bonus points for experience implementing those tools.
About the Company
Archway Advisors is please to partner with a dynamic, innovative start-up in the electrical and energy industry. Our client is at the forefront of home electrification in the United States.